e-Marketing MCQ

e-Marketing MCQ | Freshers & Experienced

  • Sharad Jaiswal
  • 12th Feb, 2021

We have listed below the best e-Marketing MCQ Questions for your basic knowledge of e-Marketing. This e-Marketing MCQ Quiz contains 25 multiple Choice Questions. You have to select the right answer to every question. 

e-Marketing MCQ

1) E-Marketing stand for ______

  • A. Electronic marketing
  • B.Internet Marketing
  • C.Online Marketing
  • D.All of the above

2) Market information means _______

  • A. Knowledge of industries
  • B.Knowledge of peers
  • C.Knowledge of customer’s tastes
  • D.All of the above

3) Bancassurance means______

  • A. Banks selling insurance products
  • B.Bank promising to pay interest
  • C.Banks promising to give loans
  • D.Bank to repay loans

4) Marketing is the art of

  • A. Buying
  • B.Paying
  • C.Selling
  • D.Talking

5) E-marketing is best seen as:

  • A. A subset of e-business
  • B.Equivalent to e-business
  • C.Broader than e-business
  • D.None of the above

6) Mercatus means

  • A. sell
  • B.buying
  • C.trade
  • D.assemble

7) Emerging economies ______

  • A. have low levels of GDP
  • B.experiencing rapid growth
  • C.working toward improved standards of living for their citizens
  • D.All of the above

8) Which of the following is not a type of digital marketing activity?

  • A. Social marketing
  • B.e-marketing
  • C.Internet marketing
  • D.Print marketing

9) Paid search marketing is usually purchased on which basis?

  • A. Cost Per Acquisition
  • B.Pay Per Click
  • C.Cost Per Registration
  • D.None of these

10) Which of the following is correct size of email template before executing a campaign?

  • A. 10 KB
  • B.15 KB
  • C.18 KB
  • D.20 KB

11) Which of the following is a type of digital marketing activity?

  • A. Email marketing.
  • B.Social web marketing.
  • C.Viral marketing
  • D.All of the above

12) A place for buying and selling activities is called _________

  • A. market
  • B.marketing
  • C.market research
  • D.market information

13) Marketing begins and ends with ________

  • A. price
  • B.product
  • C.consumer
  • D.transport

14) The social aspect of marketing is to ensure __________

  • A. price
  • B.demand
  • C.low price with high quality
  • D.service goods

15) Market segmentation is _______

  • A. dividing
  • B.targeting
  • C.positioning
  • D.differentiation

16) Marketing communication in the rural area has to be in ______

  • A. press media
  • B.local language
  • C.outdoor media
  • D.national language

17) Which Customers who buy one brand all the time _______

  • A. switchers
  • B.shifting loyals
  • C.safe core loyals
  • D.hard core loyals

18) Which of the following is not a standard in online advertising?

  • A. Signal
  • B.Banner
  • C.Referrals links
  • D.Dynamic banners

19) What is unique about social media marketing?

  • A. Interactive communication
  • B.Generates contacts quickly
  • C.Can combine game and other elements
  • D.All of the above

20) Which marketing techniques are most likely to pay you?

  • A. Posting press
  • B.Article marketing
  • C.Pay click advertising
  • D.Using social media marketing

21) The best way to improve search engine ranking is with

  • A. Video
  • B.A blog
  • C.at least 500 words on the page
  • D.a lot of graphics per page

22) Product development process after analysis of business next step to be taken is

  • A. test marketing
  • B.individual marketing
  • C.penetration marketing
  • D.one chanal marketing

23) The procedure in marketing which consists of enlisting opinion leaders as "brand ambassadors" is called _______

  • A. buzz marketing
  • B.Leading marketing
  • C.online marketing
  • D.None of these

24) The profits related to the new product in its introductory stage are

  • A. higher
  • B.negative
  • C.continuously rising
  • D.declining

25) In the new product development process, after the analysis of business the next step to be taken is

  • A. One channel marketing
  • B.penetration marketing
  • C.test marketing
  • D.individual marketing

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