Digital Marketing MCQ Questions

Digital Marketing MCQ Questions | Freshers & Experienced

  • Sharad Jaiswal
  • 12th Feb, 2021

We have listed below the best Digital Marketing MCQ Questions for your basic knowledge of Digital Marketing. This Digital Marketing MCQ Test contains 25 multiple Choice Questions. You have to select the right answer to every question.

Digital Marketing MCQ Questions

1) Who was developed Digital marketing?

  • A. Justin Hall
  • B.Kem Thompsan
  • C.Philip Kotler
  • D.Bruce Clay India

2) Digital Marketing First used in_______

  • A. 1989
  • B.1990
  • C.1991
  • D.1992

3) Which of the following is not a type of digital marketing?

  • A. Social marketing.
  • B.Print advertising
  • C.Internet marketing.
  • D.e-marketing.

4) Search page engine optimization refers to_______

  • A. Programming keywords into a website
  • B.Each page of a website for design
  • C.Amount of links coming into your website
  • D.The number of search engine sites a website

5) Best way to make money “while you sleep”?

  • A. Having products on your website
  • B.Good marketing ideas by dreaming
  • C.Selling stuff
  • D.works the night shift

6) Following website functions, which is the most important?

  • A. Services your company provides
  • B.Capturing email addresses of visitors
  • C.Contact information on every page
  • D.Having free reports

7) Promote a business with social media is_______

  • A. Lot of helpful and free information
  • B.Advertise your company
  • C.Clients to visit your website
  • D.collect as many contacts

8) Latest major change in functionality added to Facebook?

  • A. splitville
  • B.Farmville
  • C.Timeline
  • D.Newsfeed

9) Digital marketing is referred to as___________.

  • A. online marketing
  • B.web marketing
  • C.internet marketing
  • D.All of the above

10) Best way to improve search engine ranking is with______

  • A. Video
  • B.Blog
  • C.Having at least 500 words of text per page
  • D.Using a lot of graphics per page

11) How many main pillars of digital marketing?

  • A. online marketing
  • B.offline marketing
  • C.print marketing
  • D.Both A & B

12) If customer expectation and product performance are match

  • A. delighted
  • B.dissatisfied
  • C.satisfied
  • D.None of the above

13) What do the acronyms PA, DA, and PR stand for?

  • A. Page authority, domain age, page rank
  • B.Page authority, domain authority, page rank
  • C.Personal authority, domain authority, parked rename
  • D.All of the above

14) What is anchor text?

  • A. It is the visible text that is hyperlinked to another page
  • B.It is the main body of text on a particular web page
  • C.The text within the left or top panel of a web page
  • D.It is the most prominent text on the page that the search engines use to assign a title to the page

15) How much time period to get a Google page ranking?

  • A. 1 week
  • B.2 week
  • C.2 months
  • D.More than 3 months

16) The sequence of a sales process is______

  • A. Lead generation, call, presentation & sale
  • B.Sale, presentation, Lead generation & call
  • C.Presentation, Lead generation, Sale & Call
  • D.Lead generation, Call, Sale & Presentation

17) ‘Call’ in marketing language means_____

  • A. Calling on a customer
  • B.Telemarketing
  • C.Calling on a salesperson
  • D.None of the above

18) Market information means are_______

  • A. Knowledge of peers
  • B.Knowledge of customer’s tastes
  • C.Knowledge of industries
  • D.Knowledge of industries

19) Extended Ps of service marketing mix:

  • A. People, Product, Place
  • B.Price Physical Evidence, Promotion
  • C.Physical Evidence, Process, People
  • D.Product, Process, Physical Environment

20) ________ goal of a business-to-business website involves an interactive dialogue with a virtual sales person.

  • A. Sell
  • B.Sizzle
  • C.Serve
  • D.None of the above

21) Every website is hosted on a server.

  • A. True
  • B.False

22) Google advertising program is:

  • A. online platform for advertising through google search engine
  • B.online platform for monitoring organic reach
  • C.online platform for creating ads for all search engines
  • D.None of the above

23) Which is a base of green marketing

  • A. Programme
  • B.Capital Flow
  • C.Product
  • D.Gas Reduction market

24) Marketing Process Involves

  • A. Product
  • B.Human Needs
  • C.Demand Flow
  • D.All of the above

25) Sales Promotion Includes are:

  • A. Advertise
  • B.Publicity
  • C.Selling
  • D.All of the above

26) Which waves can penetrate through clouds

  • A. ultrasonic
  • B.gamma
  • C.radar
  • D.visible and infrared

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